Technology Stack
- Relational Database
- SEO
- Digital Publishing Architecture
- PHP
The Objective
To capture and centralize the fragmented information space during the initial boom of the British Columbia craft beer and spirits industries.
System Complexity
Scaling a custom relational database to handle thousands of beer/spirit reviews, event coverage, and brewery data points while maintaining site performance and managing concurrent B2B advertiser campaigns. The architecture needed to support massive concurrent read operations during peak event seasons.
The Impact
Scaled to become the largest, most definitive craft beer information source in BC, successfully operating for 7+ years with a sustained, profitable B2B revenue stream.
